eBay SEO: Using All Characters in the eBay Title – What to Know

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eBay’s best practices suggest using all 80 characters in the title. See the rule here:


The verbiage says:

“Use descriptive keywords to clearly and accurately convey what you’re selling. You can use up to 80 characters.”

Also, eBay says, “Don’t use multiple synonyms or plurals. It’s not needed for search and may make your title less attractive to buyers.”

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12 thoughts on “eBay SEO: Using All Characters in the eBay Title – What to Know

  1. Thank you for making this video. Before I list an item, I search on ebay (using only relevant keywords) and my results come up with 0 matches. Once I add the word "rare, vintage", etc.. I find that suddenly I have hundreds of matches; or I type in the brand, model number, make, color etc. only to have 0 matches found; and below showing "matches using fewer words"–and there I find my item! I am confused and frustrated with this SEO algorithm. Any advice you may have will be sincerely appreciated!

  2. I only use keywords that are relevant. I do not purposely use all 80. I find that using all 80 sometimes throw off your item in search and that it does not come up! Keep it simple. Using incorrect keywords is against TOU and can get your item deleted. For example, listing a 1939 motorcycle license plate and using the key words: Indian, Harley Davidson, Triumph. These are not being properly used and are keyword abuse. Using the State the plate is from or the color, the number/letters on the plate, materila made from would be ok. I see keyword abuse all the time.

  3. Thank You that really helps. I appreciate you taking the time to make this video.

  4. yes the color makes you five years younger

  5. I use all 80, but only if the item calls for it. A J Crew white tank can only be described to a point, so it would get a shorter title.

  6. nice vid thank you so much

  7. What are the key search words buyers use? new, nwt? sexy? please help

  8. Great advice. Use words a buyer would use to search for your item. Do that with the price also. Buyers don't filter the price by a maximum of $15.99 or some other odd number. They use round numbers like $10, $15, $20. The $15.99 would fall under $20. Make that price $14.99 and it moves to under $15. I think this strategy helps sales increase. Mike S.

  9. Not using the word 'multi color' is puzzling, because putting all the main colors of the garment in the title would take up space for other relevant words, no? I'm going to have to rethink this.

  10. Hi Suzanne 👋 What keywords would you suggest if an item is multi-colored? I am guilty of using that term due to the fact that I tend to list many items with more than three colors within the garment. Thank you!

  11. Thanks for this tip!! I sometimes struggle with finding the right descriptive title. Btw, I LOVE the dress and motivational poster in the background!! The poster is a great topic for a future video!!!

  12. Thank you for this video. I am an avid user of the 80 characters but I try to find those words that buyers might put in search. I totally agree with that. Love the videos!

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